Tastemaxxing — The Field Guide to Un-Borrowed Taste

1144 curated entries across 37 volumes. The most underrated corners of the internet and culture — art, literature, music, fashion, design, psychology, cinema, philosophy, architecture, and 28 more subjects. Each entry is a rabbit hole worth two to three weeks of deep exploration through primary sources.

What is tastemaxxing?

Tastemaxxing is the deliberate practice of developing original, un-borrowed taste by going deep into primary sources rather than absorbing opinions from algorithm feeds. Instead of letting TikTok and curated playlists decide what you like, you pick a narrow corner, spend weeks with primary sources, and form specific, defensible opinions.

How to start tastemaxxing

Start with what you already love. Pick one specific corner — not "art" but Italian radical design of 1966. Spend two to three weeks with primary sources only. Write a paragraph defending your opinion. Revise it. That is the entire method.

The 37 Volumes

Art · Literature · Music · Fashion · Design · Psychology · Marketing · History · Storytelling · 25 Essays · Crime · Mythology · Conspiracy · Wildlife · Neuroscience · Human Behaviour · Cinema · Architecture · Photography · Philosophy · The Occult · Journalism · Food & Fermentation · Culture · Free Knowledge · Automata · Mourning · Scent · Sound · Mathematics · Language · Cults · Greek Mythology · Hoaxes & Forgeries · Vanishings · The Body · Tradecraft

Where can I find underrated corners of the internet?

Un-Borrowed Taste curates 1144 of the most underrated corners of the internet and culture. From Ethio-Jazz and Hilma af Klint to the Museum of Jurassic Technology and Tuvan throat singing — each entry links directly to a primary source you can explore immediately. No algorithm picks. No borrowed opinions. Just rabbit holes worth disappearing into.

About this project · Blog

Un-Borrowed Taste

So glad to see you here.

A field guide to the corners of the world that no feed will hand you. Nothing in here was chosen by an algorithm you didn't ask for.

EST. 2026 CURATED SLOWLY HELLO@UN-BORROWEDTASTE.COM
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Step one

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Pick four or five. You are not locked in — the more you read, the more this adjusts.

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